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The company's flagship product, Lego, consists of variously coloured interlocking plastic bricks accompanying an array of gears, figurines called minifigures , and various other parts.
Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots.
Anything constructed can be taken apart again, and the pieces reused to make new things. The Lego Group began manufacturing the interlocking toy bricks in Movies, games, competitions, and six Legoland amusement parks have been developed under the brand.
The Lego Group began in the workshop of Ole Kirk Christiansen — , a carpenter from Billund , Denmark, who began making wooden toys in These bricks were based on the Kiddicraft Self-Locking Bricks, which had been patented in the United Kingdom in  and released in Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased.
The Lego Group's motto, "only the best is good enough" Danish : det bedste er ikke for godt was created in By , Christiansen's son, Godtfred , had become the junior managing director of the Lego Group.
Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile.
The Lego Group's Duplo product line was introduced in and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children.
In , Lego produced the first minifigures, which have since become a staple in most sets. In May , the largest model ever created was displayed in New York City and was made of over 5 million bricks; a scale model of an X-wing fighter.
In February , Lego replaced Ferrari as the "world's most powerful brand. Lego's popularity is demonstrated by its wide representation and usage in many forms of cultural works, including books, films and art work.
It has even been used in the classroom as a teaching tool. Lego pieces of all varieties constitute a universal system.
Despite variation in the design and the purposes of individual pieces over the years, each piece remains compatible in some way with existing pieces.
Lego bricks from still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers.
Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged they must fit firmly, yet be easily disassembled.
The machines that manufacture Lego bricks have tolerances as small as 10 micrometres. Primary concept and development work takes place at the Billund headquarters, where the company employs approximately designers.
The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets.
The average development period for a new product is around twelve months, split into three stages.
The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children.
The second stage is the design and development of the product based upon the results of the first stage.
As of September the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine.
These prototypes are presented to the entire project team for comment and for testing by parents and children during the "validation" process.
Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions.
Completed CAD models are also used in the wider organisation, for marketing and packaging. Since , Lego pieces have been manufactured from a strong, resilient plastic known as acrylonitrile butadiene styrene ABS.
The software allows the parts to be optimised by way of mould flow and stress analysis. Prototype moulds are sometimes built before the design is committed to mass production.
It is then injected into the moulds at pressures between 25 and tonnes, and takes approximately 15 seconds to cool. The moulds are permitted a tolerance of up to twenty micrometres , to ensure the bricks remain connected.
According to the Lego Group, about eighteen bricks out of every million fail to meet the standard required.
If the plastic cannot be re-used in Lego bricks, it is processed and sold on to industries that can make use of it. Manufacturing of Lego bricks occurs at several locations around the world.
According to an article in BusinessWeek in , Lego could be considered the world's No. In December , the BBC's More or Less radio program asked the Open University 's engineering department to determine "how many Lego bricks, stacked one on top of the other, it would take for the weight to destroy the bottom brick?
Private tests have shown several thousand assembly-disassembly cycles before the bricks begin to wear out ,  although Lego tests show fewer cycles.
In , Lego announced that it will be using bio-derived polyethylene to make its botanical elements parts such as leaves, bushes and trees. Since the s, the Lego Group has released thousands of sets with a variety of themes, including space , robots , pirates , trains , Vikings , castle , dinosaurs , undersea exploration , and wild west.
Some of the classic themes that continue to the present day include Lego City a line of sets depicting city life introduced in and Lego Technic a line aimed at emulating complex machinery, introduced in Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games.
Although some of the licensed themes, Lego Star Wars and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.
One of the largest Lego sets commercially produced was a minifig -scaled edition of the Star Wars Millennium Falcon.
Designed by Jens Kronvold Fredericksen, it was released in and contained 5, pieces. It was surpassed by a 5,piece Taj Mahal.
A redesigned Millennium Falcon retook the top spot in with 7, pieces. Lego also initiated a robotics line of toys called 'Mindstorms' in , and has continued to expand and update this range ever since.
The roots of the product originate from a programmable brick developed at the MIT Media Lab , and the name is taken from a paper by Seymour Papert , a computer scientist and educator who developed the educational theory of constructionism , and whose research was at times funded by the Lego Group.
The programmable Lego brick which is at the heart of these robotics sets has undergone several updates and redesigns, with the latest being called the 'EV3' brick, being sold under the name of Lego Mindstorms EV3.
The set includes sensors that detect touch, light, sound and ultrasonic waves, with several others being sold separately, including an RFID reader.
The intelligent brick can be programmed using official software available for Windows and Mac computers, and is downloaded onto the brick via Bluetooth or a USB cable.
There are also several unofficial programs and compatible programming languages that have been made to work with the brick, and many books have been written to support this community.
There are several robotics competitions which use the Lego robotics sets. The earliest is Botball , a national U.
FLL uses Lego-based robots to complete tasks. FLL participants build models out of Lego elements. In its season, there were 16, FLL teams in over 55 countries.
In its season, there were 2, Jr. The international RoboCup Junior football competition involves extensive use of Lego Mindstorms equipment which is often pushed to its extreme limits.
The capabilities of the Mindstorms range have now been harnessed for use in Iko Creative Prosthetic System, a prosthetic limbs system designed for children.
Designs for these Lego prosthetics allow everything from mechanical diggers to laser-firing spaceships to be screwed on to the end of a child's limb.
Iko is the work of the Chicago-based Colombian designer Carlos Arturo Torres, and is a modular system that allows children to customise their own prosthetics with the ease of clicking together plastic bricks.
Designed with Lego's Future Lab, the Danish toy company's experimental research department, and Cirec, a Colombian foundation for physical rehabilitation, the modular prosthetic incorporates myoelectric sensors that register the activity of the muscle in the stump and send a signal to control movement in the attachment.
A processing unit in the body of the prosthetic contains an engine compatible with Lego Mindstorms, the company's robotics line, which lets the wearer build an extensive range of customised, programmable limbs.
The definitive shape of the Lego bricks, with the inner tubes, was patented by the Lego Group in CoCo was ordered to cease manufacture of the products, publish a formal apology and pay damages.
First launched in , the Lego website has developed over the years, and provides many extra services beyond an online store and a product catalogue.
There are also moderated message boards that were founded in My Lego Network is a social networking site that involves items, blueprints, ranks, badges which are earned for completing certain tasks, trading and trophies called masterpieces which allow users to progress to go to the next rank.
The website has a built in inbox which allows users to send pre written messages to one another. The Lego Network includes automated non-player characters within called "Networkers", who are able to do things which normal users cannot do, sending custom messages, and selling masterpieces and blueprints.
The site also has modules which are set up on the user's page that give the user items, or that display picture compositions.
Before My Lego Network, there were Lego Club Pages, which essentially held the same purpose, although the design lacked complex interaction.
Lego operates so-called "Lego Store" retail shops. The opening of each store is celebrated with weekend-long event in which a Master Model Builder creates, with the help of volunteers—most of whom are children—a larger-than-life Lego statue, which is then displayed at the new store for several weeks.
Since around , the Lego Group has been promoting "Lego Serious Play", a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks.
Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.
Lego branched out into the video game market in by founding Lego Media International Limited , and Lego Island was released that year by Mindscape.
Lego Games launched in , was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia   in which the players usually build the playing board out of Lego bricks and then play with Lego-style players.
Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build labyrinth, "Creationary", in which players must build something which appears on a card, or "Ramses Pyramid", in which players collect gems and climb up a customisable pyramid.
Like many board games, the games use dice. In Lego Games, the dice are Lego, with Lego squares with symbols on Lego studs on the dice, surrounded by rubber.
The games vary from simple to complex, some are similar to "traditional" board games, while others are completely different. Several other straight-to-DVD computer animated Bionicle sequels and Hero Factory movies were produced in the following years.
In June , it was reported that Warner Bros. A television series of Lego City has also been announced.
Lego has an ongoing deal with publisher Dorling Kindersley DK , who are producing a series of illustrated hardback books looking at different aspects of the construction toy.
The first was The Ultimate Lego Book , published in In , a revised edition was published. Although no longer being published in the United States by Scholastic , books covering events in the Bionicle storyline are written by Greg Farshtey.
Bionicle comics, also written by Farshtey, are compiled into graphic novels and were released by Papercutz. This series ended in , after nine years.
There is also the Lego Club and Brickmaster magazine, the latter discontinued in Kabooki, a Danish company founded in , produces clothes branded as "Lego Wear" under licence from the Lego Group.
From Wikipedia, the free encyclopedia. This article is about the construction toy. For the company, see The Lego Group.
For other uses, see Lego disambiguation. Plastic construction toy. Main articles: History of Lego and Lego timeline. Main article: Lego in popular culture.
Further information: List of Lego themes. Main article: Lego clone. Main article: Legoland. Main article: Lego Serious Play. Main article: List of Lego video games.
Main article: Lego board games. Archived from the original on 5 September Retrieved 6 September How Stuff Works. Brick Recycler. Archived from the original on 26 November Brand Finance.
Retrieved 20 February FOX 10 Phoenix. Retrieved 23 January Retrieved 13 May Retrieved 17 July Also, race against other characters, invent your own toys, and go on wild adventures!
There are no limits to what you can do. Use your creativity to enjoy playtime like never before! We have Lego games in nearly every genre.
Explore platform puzzles and intense side-scrolling action with yellow characters! For a high-speed adventure, try racing your toy car against virtual opponents on 3D courses.
Customize your ride to drive faster and take turns faster than the competition. Bring your Lego toy collection to life, and have hours of fun without any mess to clean!